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Key HR Insights from PwC’s AI Jobs Report
Inside: Why Recruiters Need to Be Storytellers in 2025
The HR Takeaways
June 12, 2025
Hello, HR Pros!
Fresh PwC data backs what HR has long sensed—AI is reshaping talent markets, shifting role demand and skill priorities. 2025 is set to be a pivotal year.
This edition explores what it means for hiring, why recruiters need to be storytellers, and how HR can better support steady, reliable team players.
📰 Upcoming in This Issue
⚡️ Empowering Teams: The HR Guide to Resource and Project Management
🌍 2025 Global AI Jobs Barometer by PwC
🎙️ Why Recruiters Need to Be Storytellers in 2025
🧩 How To Manage B Players
📣 Trending HR News
⚡️ Empowering Teams: The HR Guide to Resource and Project Management Planning
As HR professionals, you might not manage every project directly—but you do influence how efficiently teams across your organization function. Supporting your employees and teams with the right tools can dramatically boost their productivity and satisfaction.
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By recommending and facilitating the adoption of these tools, HR teams play a vital role in helping employees navigate their workloads successfully, reducing burnout, and promoting overall organizational effectiveness.
Turns out, AI isn’t coming for our jobs—it’s rewriting the script on what they even are.
PwC’s latest AI Jobs Barometer debunks the doom narrative with data from nearly a billion job ads. AI isn't thinning headcount—it’s turbocharging productivity, inflating wages (even in automatable roles), and demanding entirely new skill sets.
This isn’t automation to replace us—it’s augmentation to remake us.
Key Takeaways:
🚀 AI boosts productivity: Industries most exposed to AI saw 3x faster growth in revenue per employee since 2022, led by Agentic AI
📈 Premium Skill Is Soaring: Workers with AI skills now earn 56% higher wages on average, up from 25% last year.
🔄 Skills shift 66% faster: Employers are rewriting job specs at warp speed; up from 25% in 2023 to 66% in 2025 for AI-exposed roles
🎓 Degrees matter less: Employers in AI-heavy roles are ditching degree requirements, focusing on skill over pedigree
Read the full 3,592-word report here
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Forget CVs and job specs — in 2025, recruiters are expected to wield narrative like a superpower.
In a market oversaturated with AI job posts and template ads, it’s compelling stories that cut through the noise. From weaving purpose into job descriptions to coaching hiring managers on culture narratives, storytelling has become the recruiter’s sharpest tool.
And here’s the kicker: AI still can’t touch it.
Key Takeaways:
🧭 Purpose Drives Preference: Gen Z and Millennials increasingly prioritize mission-aligned work; storytelling reveals the deeper “why” behind roles
📣 Differentiation Through Narrative: In an AI-saturated hiring landscape, personal stories help recruiters rise above the generic noise
🧠 Authenticity Builds Trust: Emotional, real-life examples resonate more deeply than polished pitches — fostering belief, not just interest
🤖 Humanity Remains Irreplaceable: While AI handles logistics, only recruiters can interpret and convey nuanced cultural and emotional fit
We love to spotlight the A-players—but what if your most loyal, steady, and undervalued teammates are actually the backbone of success?
This article challenges the obsession with high-performers and refocuses the lens on B players—the consistent, capable, and quietly crucial employees most orgs overlook.
It’s not about mediocrity. It’s about stability, self-awareness, and the power of growth without the grind of promotion.
Key Takeaways:
🔍 Recognizing Value: B players provide consistency and reliability, often holding teams together during challenging times.
🪜 Promotions Aren’t Always Progress: Many B players resist climbing into roles they don’t want—preserving productivity and sidestepping the Peter Principle
🔓 Permission Unlocks Potential: A simple “I trust you” from leadership often turns hesitant contributors into empowered problem-solvers
🧭 Parallel Growth Paths Matter: Recognition and career development shouldn’t only come with a manager title—expertise deserves its own trajectory
Read the full 1,254-word article here
The bottomline
If this edition reveals anything, it’s that thriving in tomorrow’s workplace won’t require you to be the loudest—just the most attuned.
Storytelling builds trust. Empowerment uncovers hidden stars. And AI know-how? It’s the new career catalyst.
The future is quietly radical, better get fluent in its language. See you in next edition.
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